Karl Venvertloh Appointed as President of Melrose International

Quincy, IL, 17-June-2024 – Melrose International is excited to announce the promotion of Karl Venvertloh to the position of President of Melrose International, effective today. This marks a significant milestone in the continued growth and evolution of Melrose International. Richard A. Mettemeyer (Rich), who has held the dual roles of President and Chief Executive Officer…

Predictive Analytics and AI: A Guide for Independent Retailers

In an era dominated by retail giants leveraging big data, smaller retailers might feel left behind. However, the advent of accessible predictive analytics and AI tools has leveled the playing field, allowing small businesses to harness the power of data-driven decision-making. Implementing these technologies can seem daunting, but with the right approach, small retailers can…

Elevating Your Marketing Plans with ChatGPT-4

In the fast-paced world of marketing, staying ahead of the curve and connecting with your target audience is paramount. The advent of AI-driven solutions has opened up exciting possibilities. In this post, we’ll explore how ChatGPT-4 can transform your marketing plans and strategies, providing you with a powerful edge in the competitive landscape. Notice that…

Revolutionizing Retail Business Operations

In today’s retail landscape, staying competitive requires harnessing the power of cutting-edge technology. One such groundbreaking tool is ChatGPT-4, an AI-driven language model developed by OpenAI. In this blog, we’ll explore what AI is and how it can transform the way retailers run their businesses. What is ChatGPT? ChatGPT-4 is an advanced AI language model…

Wholesale Wisdom: A Journey of Insights for Industry Success

Welcome, fellow retailers! I’m Brad Gullion, and I’m thrilled to kick off this series of blog posts delving into the world of retailing. You might be wondering why I decided to embark on this journey of sharing insights and experiences from my four decades in the industry. Well, let me give you a glimpse into…

Discover the New FIA Wick Candles at Melrose!

Are you on the hunt for some fantastic candles that won’t break the bank? Well, look no further because Melrose has got you covered with our brand-new FIA Wick candles! Picture this: you walk into our store and are greeted with shelves stocked full of the latest candles. The best part? The price point is…

Embracing the Mushroom Craze: Delightful Décor Finds for Fungi Enthusiasts

Seeding the Mushroom Design Wave Hey there, fellow mushroom enthusiasts and décor lovers! Have you noticed how mushrooms have taken over the design scene lately? It seems like everywhere you turn, there’s a cute little toadstool or a whimsical mushroom-themed item catching your eye. Well, guess what? This trend isn’t going anywhere, and we’re here…

Unlocking the Truth Behind Free Shipping in B2B

The Truth About Free Freight Greetings to our valued partners! Today’s blog post delves into the intricate world of Free Freight, offering valuable insights into why it’s an essential topic for discussion in the realm of B2B transactions. At Melrose, we place a high premium on openness and clarity regarding costs and expectations. We want…

Transform Your Retail Experience With Dynamic In-Store Demos!

How to Get Customers Involved Shopping is not just a task; it’s an experience that customers cherish. The thrill of discovering new products, exploring possibilities, and envisioning items in their own space adds a unique joy to the shopping journey. What if we told you there’s a way to enhance this experience further? Enter the…

The Ultimate Guide to Strategic Positive Reinforcement Techniques

Give Positive Reinforcement After Every Sale In the evolving landscape of retail, where customer loyalty is the heartbeat of success. Retailers have a vital role to play that goes beyond making sales. It’s building connections and relationships that lead to repeat business and long-term customer loyalty. In today’s blog post, I want to shed light…

How to Make Non-Verbal Sales

Unlocking Your Potential: Mastering the Art of Non-Verbal Communication In the bustling world of Retail, every interaction with a customer can make a significant impact on your business. As Olivia Newton John wisely pointed out, our bodies speak volumes, often conveying more than words ever could. Harnessing the power of non-verbal communication can be the…

Tell Me What You Do NOT Want To Buy

Leveraging Negative Feedback: A Path to Customer Satisfaction​ Have you ever noticed that sometimes when customers are browsing through our store, they might make negative comments about products or displays? It’s a common scenario, and one that often leaves employees feeling unsure about how to respond. However, what if I told you that these negative…

BIGGEST Obstacle for Retailers

To thrive in the current business landscape, we must prioritize employee retention and satisfaction. Acknowledge the changing dynamics of the workforce and be prepared to adapt. Embrace flexibility in scheduling, target your recruitment efforts, and maintain open lines of communication with your team.

Is Your Gift Guide Ready?

Creating a holiday gift guide is a simple yet effective marketing strategy. We recommend curating lists of five new ornaments, sprays, gifts for her, gifts for him, and gifts for hard-to-buy-for individuals as attention-grabbing ideas for customers. By showcasing these Melrose products with brief descriptions and images, your store positions itself as the value-added solution provider during the holiday season.

Simple Sales Tips

As retail store owners, we sometimes forget one of the simplest tips for sales. Sell today! This is just a quick reminder for all retailers, that customers are in our stores, and ready to buy. We should never suggest that a customer leave the store and make a purchase later.

Transient Buyers Are Buyers!

Transient Shoppers: Turning Short-Term Visitors Into Customers In today’s rapidly evolving retail landscape, businesses are constantly seeking innovative ways to attract customers. One often overlooked but highly promising avenue is targeting transient or short-term visitors. These are individuals who may be in your area for just a few days or weeks but can still make…

Price Your Merchandise Right

Is the Price Right? Welcome, my fellow enterprising home décor reseller, to an invaluable lesson in business strategy and marketing. It all begins with a collection of rabbits. Not just any rabbits, but a carefully curated selection. Each one has a story to tell, a role to play in your business journey. So, why are…

Shine Bright with an Infinity Light Party

Plan Your Fourth Quarter Fun! Hey there, savvy business owners! It might feel a tad early to be talking about the fourth quarter, but trust us, the time to start planning is now. When was the last time you hosted an event that absolutely rocked the house during non-business hours? If you’re drawing a blank,…

Dynamic Lighting Will Guide Customers Inside

Good dynamic lighting can guide potential customers inside your store and direct them. This is a perfect example of how dynamic lighting, the use of soft light to bright light, can create a pathway for customers.

The Key to Customer Loyalty

It’s You They’re Buying In today’s rapidly evolving business landscape, where products and services abound, there’s a significant factor that often gets overlooked amidst the hustle and bustle of marketing strategies and sales goals. It’s not just your products that your customers are buying; it’s you. Yes, you, the knowledgeable and dedicated business owner who…

Maximizing Business Success

Nurturing Your Most Valuable Customers Welcome to another insightful post, dear entrepreneurs and business enthusiasts! Today, we’re diving deep into a golden rule that has stood the test of time in the world of retail – the 80/20 principle. In most retail businesses, it’s a fact that 20% of your customers drive a whopping 80%…

Mastering Holiday Preparations The Melrose Way

Unlocking the Melrose Tree Formula and Exploring 3 Stunning Tree Topper Designs for a Joyful Holiday Season Welcome to the captivating world of tree decoration! Ken is the lead designer at Melrose International. And today he’ll guide you through the process of creating an amazingly Christmas tree, decorated using the Melrose Way. Whether you’re an…

Rolling Blossoms

The Blooming Trend of Flower Trucks Hey there, floral enthusiasts and trendsetters! Have you heard the latest buzz that’s spreading like wildfire from one coast to another? We’re about to dive headfirst into the world of flower trucks – the freshest and most fabulous way to get your flower fix! Say goodbye to the conventional…

Cowboy-Inspired Allure of the Yellowstone Home Décor Trend

Cowboy-Inspired Allure of the Yellowstone Home Décor Trend The world of home décor intersects with interior design on the canvas where creativity knows no bounds. From contemporary minimalism to vintage elegance, every trend has its moment in the spotlight. One such captivating trend that has been making waves is the Yellowstone home décor trend, inspired…

Embracing the Barbie Trend

Elevating Your Retail Business with Melrose! Pop culture has an undeniable influence on the world around us, shaping trends that span fashion, makeup, home decor, and more. Currently, a few captivating trends have taken the United States by storm, with a significant impact on the economy. We’re talking about Barbie, the Aris tour, Beth Dutton,…

Transform Your Home Decor with Taylor Swift’s ERAS Tour-Inspired Trends

Introducing a game-changing trend that’s sweeping North America… Taylor Swift’s ERAS Tour is not just a musical phenomenon, but also a blueprint for elevating your home décor. Let’s delve into the second trend that’s currently making waves and how it can revitalize your living spaces. Taylor Swift’s journey through her albums presents an opportunity to…

Targeting The Right Customer

Age of Acquisition As retailers, we often cater to our existing customer base. We buy what we know are current customers will love. Yet each business needs to expand it’s customer base by adding products and styles that appeal to a new face. We can do that by identifying who we want to cultivate as…

Glazed vs. Unglazed Containers

Hot Trend: Glazed and Unglazed Combination of finishes on containers and vases are hot and trending for 2023. Instead of having one glaze or look some containers are featuring a glazed half with a raw bottom.Thanks to texture and glaze change it catches eyes and transitions the viewer to the focal points of the piece.LeAnne…

Fountains

Fountains: Metal | Ceramic | Resin Fountains offer a visual unlike any other décor because of the cascading water and are a wonderful way to bring another sense into your retail space with sound.  You may find that depending on the material the sound of the drops of water will be different. At Melrose we…

Triptychs

Triptychs | Insider Review: Transition Items What’s a triptych you ask? A triptych is a work of art (usually a panel painting) that is divided into three sections. This is a hot trend and we brought in some great pieces that LeAnn highlights below! Triptychs…. They’re Hot and Trending Melrose Insider: Transition Items Transition items are…

Lamps

Lamps | Collection Highlight: Simple Country Lamps have specific design features from the weight of the base, the height of the shade and much more that make certain lamps high quality and trending. LeAnn has a great look at Melrose Lamps, and why they are some of the best. Lamps: What makes them special? Collection…

Pears & Apples

Apples & Pears | Collection Highlight: Dwelling The Apple and The Pear. Why it’s trending! Often featured in renaissance paintings. Often have religious implications. Pears mean divine sustenance, abundance and longevity and Apples symbolize peace, fertility, and immortality. Apples & Pears: A Hot Trend Collection Highlight: Dwelling

Glassware | Collection Review: Flora & Fauna

What makes a glass vase expensive? Fancy? Better for some and not right for others? Is heavy glass good glass? What about colors?

Laser Cut

Laser Focus | Laser Cut Designs Laser cut designs are used in many of our most trendy items. But the number one way to use them is with our #1 bestselling item…. Fia flame candles.  Checkout the multitude of laser cut lanterns and candle holders we have brought in to capitalize on the beauty of…

Art Deco & Modern Invitation

Art Deco | A Modern Invitation Art Deco is highlighted in many pieces throughout the six 2023 Home and Garden collections at Melrose International. Designed Room in lobby at Atlanta Market by Melrose International, featuring wall art with clean lines. Art deco style-influenced pieces can be seen most prominently in the Modern Invitation collection. If…

Patterns

Patterns Plus: How Emotions Create Sales Throughout the Melrose International Home & Garden Showroom colors and patterns emerge from all 6 collections. What sets Melrose apart from other wholesalers is our solutions to retail challenges. Our design team grouped our styles into 6 different collections with various color combos that meld together from one to…

Top 5 Trending Items from Dallas

Dallas Top 5: Here’s What’s Hot and Trending #5- 88373 Bunny (2 Asst) 3.25″H, 3.75″H Resin #4- 88429 Bird (3 Asst) 4”H Resin #3- 88611 Triple Vase in Stand 19.75″L x 7″H Iron #2- 88144 Vase (3 Asst) 5”H Wood #1- 88628 Pitcher 14.25”H Terra Cotta As we finish our week in Dallas here’s a…

Basket, pot holder, container… call it what you like it’s awesome

A Case for Woven Baskets These baskets come in multiple designs! Check them out now. A couple of things to keep in mind.

Containers like never before

One of kind Containers Shop these containers and more here.

Melrose Insider: 2023 Home & Garden Collection Videos

Ken goes through each of our 6 collections in great detail. Join him to learn what’s new this year in 2023 Home & Garden.

Melrose Insider Kick Off Summer Shows 2022

Hello Insider! It’s time to kick things off and just like last season LeAnn has a few things to say. Check it out here.

A look at some Melrose Insider Winners

A big “THANK YOU” to everyone that entered and participated in our “Melrose Insider Giveaway Contest” during the 2022 Winter Markets. You helped make the program a huge Success. With this in mind, we wanted to share photos of some of the Winners with you. Enjoy.

Melrose Insider Final Thoughts: Home & Holiday 2022

And the Winners are… Some Final Thoughts Lastly, thank you again for being a Melrose Insider.

Melrose International expands its Las Vegas and Atlanta showrooms

Melrose International recently completed a move and expansion to over 15,000sqft to the sixth floor into room C-618 at the Las Vegas World market. Melrose also completed and launched a expansion of its Atlanta Holiday showroom featuring over 17,000sqft in Building One, 17-C-11. We felt it was the perfect time for the expansions to happen in order to better support our customers and sales force with more room and more product.

Tabletop Design and Principals

Here are some helpful tips

Trending Ways to Display Holiday Products​

There are so many ways to make things pop and attract the eye of a customer.

Ornaments…. Not just for the tree anymore

Ways to decorate with ornaments in places other than the tree. Metals of gold, copper, and bronze are cutting through the basic brushed nickels and stainless looks in home décor.

Trending Metallics

Metals of gold, copper, and bronze are cutting through the basic brushed nickels and stainless looks in home décor.

Premade Preshow Welcome

Prepare yourself and have a look at our new showroom in Las Vegas! Traditional Holiday You can’t miss it and you must have it. Traditional holiday colors of green and red abound the traditional holiday premades. Trans Seasonal December 25th or Feb 1st these design pieces feature shades of green and blue throughout Winter. Fall…

Melrose Insider Update

Our Giveaway will be on or about Feb 1st with winners being notified via text and email shortly after. Melrose International will be providing more exclusive looks starting Jan 22nd from our new showroom in Las Vegas What about for now? While we get ready to provide you with exclusive looks and trends from the…

Ribbon Row

Ribbon in Every Which Way Melrose International offers more than 300 different varieties of ribbon. Polyester, Paper, Nylon, etc…. What to sell? What makes a good ribbon or rather what should you check for when looking for ribbon to carry in your store:

Strings, Strands, So Simple…

Go Beyond The Tree On a tree, in a container, or anywhere in-between…. There are so many opportunities with strands and strings. Many consumers can’t see beyond a tree when decorating with garlands and strands. It’s a great opportunity to educate, inspire and ultimately sell more product.  Classic Strands (No Batteries Necessary) As LeAnn pointed…

Snow Globes and Infinity Lights

A holiday classic with modern flare Snow globes can be classic, whimsical, holy and most importantly fun. That is why we see snow globes at the top of our best sellers consistently season after season. You can find them as tractors, food carts, classic globe shapes and even a church. They’re are most creative and…

Insider Video #2

Laser cutouts, magnetic snow flakes, and more… Set the Scene, Winter Scenes #86208 & #86209 Setting the scene doesn’t have to be complicated. These simple foldout laser cut winter scenes (86208, 86209) are perfect for a window sill or counter top. You can get extra creative and add backlighting with a fia flame candle or…

Insider Video #1

LeAnn has a close-up look at our trending product from Home & Holiday 2022. Shine and Shimmer Ornaments #87077 Glitzy, Shiny, Rhinestones! The trend is after fabulous sparkle with subdued edges. You will find a soft gold edge on the above example (87077) and also popular like the angel above is the star in the…

Here’s how to get your FREE badge and id holder

Other Melrose Resources

2022 Home & Holiday Collection Videos

Take a guided tour of all our 2022 Home & Holiday Collections with Melrose International Designer, Ken Fetgatter. You’ll get an up close look of our newest and exciting products. 

Welcome to Insider!

Sign up & Win One of Many Prizes$1500.00 | $500 | 25 Fia Flame Winners If you’re reading this you probably already filled out the form to become a Melrose Insider! But Why? It’s simple really, we are excited about this coming market season even more than ever as we are debuting 2 new and…

What the CARES Act 2.0 Will Mean to Your Small Business

Are you seeking Federal assistance? You should be! There’s the potential of more assistance on the way with President Biden’s $1.9 billion “American Rescue Plan.” So contact your tax professional or go talk to your local banking institution, or even better yet…find yourself an eligible Paycheck Protection Program lender and talk with them. Want to…

How To Run a Successful Refer-A-Friend Campaign

Connecting with customers and prospects is challenging. Advertising costs are rising. Budgets are tightening, and consumers are bombarded with numerous marketing messages every day. Brands continue to invest significant time and resources into acquiring new customers, only to lose them after their initial purchase.  An alternative to this challenging scenario is Referral Marketing.  It presents…

Non-Traditional Ways to Earn Money with Dropship

In today’s Melrose Blog, LeAnn covers non-traditional ways to leverage the Melrose Dropship Program to help encourage sales and expand your available inventory so you always have the right products available.  She’ll give you additional ideas and solutions you might not have thought about since the Dropship Program doesn’t have order minimums!  

Instagram – Shopping & Ads – What’s The Difference?

Instagram – Shopping & Ads – What The Difference? Instagram has evolved from a meticulously curated photo sharing app to a shopping experience that’s more spontaneous, casually organic, and even authentic.  Every month, approximately 200 million people tap on Instagram posts to learn more about products.  While shopping on Instagram isn’t new for the social…

Instagram – Grow Your Brand With Influencer Marketing

Did you know that when it comes to influencer marketing, Instagram is the best performing channel for social action across all social platforms? Poised to become a key strategy in promoting your products and brand on Instagram. Its ease of implementation, low-cost, and effectiveness in boosting your brand’s awareness and follower base also helps drive…

We’re Open Program: Part 3

LeAnn covers the “We’re Open” program” from Melrose and how we plan to provide you marketing support.  We want to commemorate your opening whether it’s curbside pick-up, offering personal shopping appointments or a full-on doors open event.  Watch the video, then send us your photos so we can all celebrate together!  

Instagram – The Value of Hashtags

Before the idea of “hashtags” existed, the # symbol meant the pound sign or the number sign. Now, when you see # on social platforms such as Instagram and Facebook, it’s probably being used as a “hashtag”. After 12 years, the use of hashtags have grown exponentially in popularity as an essential part of any…

Increase Sales: Part 2

LeAnn covers ways to increase profit margin and some final creative ways to partner with area businesses to get the job done. Remember the 3 ways to increase sales.

Instagram – Convert Your Personal Profile to a Business

Why should you create a business profile? If you’re a brand looking to create a following on Instagram and use the platform strategically.  You’re going to want an Instagram business profile to take advantage of all the added perks and tool improvements provided for your brand. Note that you must make the following changes while on…

Increase Sales: Part One

In part one LeAnn goes over a 2 of the 3 ways to increase sales in your retail space in 2020

Instagram – Be Known, Liked, and Trusted

Infuse “Know”, “Like”, and “Trust” into your Instagram Content to Grow Organically Being known, liked and trusted is the trifecta for growing both your customer base and sales on Instagram. Having customers that Know you, Like you and your products, and Trust your brand comes from the delivery of a consistent and authentic experience. But what does it really mean to…

Social Promotions

Social Promotions along with properly segmenting and targeting your audience can take your revenue to new heights.  You know your customer base and their buying habits. To bring in brand new customers, and keep them is the holy grail for growing your business. To replicate capturing new customers on an ongoing process takes some round…

Road to Recovery: Part Two

Today we cover Road to Recovery video part two. We talk about “asking for the sale” and current home shopping trends. Enjoy! To see part one go here  

Road to Recovery: Part One

For today we have a quick video or rather part one of our “Road to Recovery” series. It goes over our survey results of what some of our customers are going through. As we start looking at advancing past the few stumbling blocks of selling online for the first time. Arguably the most important part…

Growing Facebook-Inviting and Encouraging Shares

Sharing is the highest honor for your Facebook post!  It’s what Facebook’s algorithm values most in the world of social media marketing.  It’s rewarded with increased news feed visibility and increased reach potential.  Shares, are what you need to grow a Facebook business page. Emotion is the number one reason people share something on Facebook. …

SHOULD YOU “BOOST” A FACEBOOK POST?

At some point you will be prompted to “boost” one of your Facebook posts. For a small business owner like yourself, this would be considered an offer for paid social promotion or sponsored content. A “boosted” or sponsored post is a simple and effective way to digitally advertise for reaching new audiences on Facebook. When…

Facebook Posting: When & How

Social media marketing is a low cost way to market your business.  Most of the marketing requires your time and not an outlay of cash.  Facebook is the largest social platform for most retailers.  It’s the easiest platform to start marketing and one of the most universal for online sales.  Commonly, retailers want to know…

DECIDING WHAT TO POST ON SOCIAL MEDIA FOR SOCIAL SELLING

Selling on social media, otherwise known as social selling, is when businesses choose to upload and sell their products on a social platform verses a website. Social selling is simply exploding in this moment of COVID-19 “stay home, stay healthy”. For the most part, posting products for sell on most social platforms via smartphone, tablet…

Facebook Live for the first time? No Sweat.

You’ve decided to try your first Facebook Live!  Congratulations.  When you decide to market Live, you will reach a different audience than your normal scheduled video posts.  Facebook will notify every follower of your page as soon as you go live.  Live’s audience engagement is heightened when you are broadcasting so that your followers can interact…

How Facebook Can Generate Cash Flow NOW

Your doors are closed, yet your store is open.  We can find creative ways to generate cash flow during these weeks.  Our sales reps are working with all retailers to help you to find creative ways to show and sell products in a safe and responsible manner. In this video we are showing you how…

What You Need to Know About the CARES Act Federal Small Business Stimulus Aid Programs

Coronavirus Aid, Relief, and Economic Security Act (CARES Act) provides $2 trillion in funding and is comprised of three separate packages approved by Congress and signed by President Trump. Combined, they offer a variety of assistance to small businesses that were designed to distribute capital quickly and broadly. What is the CARES Act? The Coronavirus Aid, Relief, and Economic Security Act (CARES…

Rule Solovue Like a Boss!

Solovue can give you full access to your Melrose orders.  This access can let you know  your exact ETA for products you have on order.  You can make easy additions or changes to existing orders.  You will also have full access to check on updates frequently.  Customers often want to recheck products supply and anticipated…

Connect with Customers During Covid-19

Does Covid-19 have your store searching for ways to connect with customers?  This is the perfect time to work on social media marketing.  Thousands of customers are couch surfing this week.  Now is the time to put your store, and your inventory in front of them.  Shoppers are online, and you finally have time to…

Melroseintl.com….. What’s that? I thought the website was melrose.solovue.com

If you’re reading this then you may already know about the amazing things, we have on MelroseIntl.com, but in case you don’t know we have a lot more than just this blog. Here’s the low down on the website with all the resources you may need. Melrose Pics has moved. You can download free-to-use images…