Blog of insight
Dynamic Lighting Will Guide Customers Inside
Good dynamic lighting can guide potential customers inside your store and direct them. This is a perfect example of how dynamic lighting, the use of soft light to bright light, can create a pathway for customers.
Tell Me What You Do NOT Want To Buy
Leveraging Negative Feedback: A Path to Customer Satisfaction​ Have you ever noticed that sometimes when customers are browsing through our store, they might make negative comments about products or displays? It’s a common scenario, and one that often leaves employees feeling unsure about how to respond. However, what if I told you that these negative…
The Ultimate Guide to Strategic Positive Reinforcement Techniques
Give Positive Reinforcement After Every Sale In the evolving landscape of retail, where customer loyalty is the heartbeat of success. Retailers have a vital role to play that goes beyond making sales. It’s building connections and relationships that lead to repeat business and long-term customer loyalty. In today’s blog post, I want to shed light…
Karl Venvertloh Appointed as President of Melrose International
Quincy, IL, 17-June-2024 – Melrose International is excited to announce the promotion of Karl Venvertloh to the position of President of Melrose International, effective today. This marks a significant milestone in the continued growth and evolution of Melrose International. Richard A. Mettemeyer (Rich), who has held the dual roles of President and Chief Executive Officer…
Navigating 2024 Holiday Season: What Retailers Need to Know
As we gear up for another holiday season, it’s time to face some hard truths. The retail world is changing fast, and the challenges for 2024 are more complex than ever. If you’re in the trenches like I am, you know that prepping for Q4 isn’t just about stocking up on inventory and decking the…
Retail Renaissance: How Independent Stores are Winning with Superior Customer Service
Residing in the heart of downtown Chicago offers me a unique vantage point as the head of marketing and sales, allowing me to closely observe and interact with both big box retailers in the Loop and independent stores on the Northside. Intrigued by the burgeoning “retail renaissance” and the noticeable pivot of consumers towards independent…
Utilizing AI for Tradeshows and Trending
As trade show season approaches, retailers are gearing up for the excitement and opportunities that come with exploring new trends and making strategic buying decisions. Whether you’re on the hunt for the next big thing in Christmas décor or looking to refresh your product lineup. ChatGPT4o can be a powerful tool to streamline your preparation,…
Exciting New Beginnings: Welcoming Licensed Brands to Melrose International
2025 is going to be an exciting year for Melrose as we celebrate 40 years and bring in some big-name licensed collections. We are thrilled to announce that we’re expanding our catalog and our showrooms to include an array of iconic licensed brands—each with their own exclusive collection—bringing your store even more unique, high-quality products…
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