Blog of insight
Glassware | Collection Review: Flora & Fauna
What makes a glass vase expensive? Fancy? Better for some and not right for others? Is heavy glass good glass? What about colors?
The Guide to Mastering AI SEO in 2025 (Even If You Don’t Have a Website)
How to make your shop, brand, or products easier to find—no tech skills or fancy site required. So, how does AI Search actually work? Alright—let’s demystify this. When you hear “AI search,” don’t think of a traditional search engine anymore. AI doesn’t just pull up a list of blue links. It’s not waiting around for…
Three Years with AI.
I started using ChatGPT like most people—asking about dinner, weekend plans, and the occasional dumb question for a laugh. Then I trained it on Melrose. That’s when everything changed. While looking for different topics to write a blog on, I came across the instructions Chat gave me on how to train our AI on our…
Discovering Trevor’s Blend of Traditional and Innovative Design
In the world of retail, especially during the holiday season, the way we present our products is just as important as the products themselves. Behind every beautifully crafted display and every thoughtfully curated collection, there’s a philosophy that guides the choices we make. Today, I want to share with you the design philosophy of Trevor…
Unlocking the Full Potential of Sales Representatives in Brick and Mortar Retail
In today’s rapidly evolving retail landscape, brick and mortar retailers face an array of challenges, from the rise of e-commerce to shifting consumer preferences. As a previous retailer, I’ve witnessed firsthand how leveraging the full potential of sales representatives can significantly impact a retailer’s success. Traditionally, sales reps have been seen primarily as order-takers, facilitating…
Unlocking the Truth Behind Free Shipping in B2B
The Truth About Free Freight Greetings to our valued partners! Today’s blog post delves into the intricate world of Free Freight, offering valuable insights into why it’s an essential topic for discussion in the realm of B2B transactions. At Melrose, we place a high premium on openness and clarity regarding costs and expectations. We want…
Transient Buyers Are Buyers!
Transient Shoppers: Turning Short-Term Visitors Into Customers In today’s rapidly evolving retail landscape, businesses are constantly seeking innovative ways to attract customers. One often overlooked but highly promising avenue is targeting transient or short-term visitors. These are individuals who may be in your area for just a few days or weeks but can still make…
The Key to Customer Loyalty
It’s You They’re Buying In today’s rapidly evolving business landscape, where products and services abound, there’s a significant factor that often gets overlooked amidst the hustle and bustle of marketing strategies and sales goals. It’s not just your products that your customers are buying; it’s you. Yes, you, the knowledgeable and dedicated business owner who…
