The Tree Recipe Catalog treats the holiday tree as an artful merchandising moment. Our glamour trees are built with a curator’s eye—layered textures, refined finishes, and considered flourishes that deliver quiet luxury on the floor and in the home. This season, we’re unveiling twenty new glamour trees across thirteen curated themes, each with clear component “recipes” that streamline set creation, protect margin, and accelerate sell-through. Luminous and intentional, these trees are made to be experienced—and easy to replicate and scale.