January 29, 2026
Super Bowl 60 is set, and the matchup is locked.
With the final two teams heading to the biggest game of the year, retailers now have a clear opportunity to prepare for one of the strongest licensed sales moments of the season: Super Bowl Champion merchandise.
The key is planning ahead without taking on unnecessary risk.
Ordering Super Bowl 60 Winner Merchandise Without the Guesswork
Super Bowl Champion product is offered as an “if win” program, allowing retailers to secure inventory before the game while staying fully protected.
Here’s how it works:
- Retailers place orders for one or both Super Bowl teams
- Only the winning team’s merchandise is produced and shipped
- Orders for the non-winning team are automatically canceled
There is no risk of receiving losing-team product, and no need to wait until after the game to place an order.
Why Timing Matters
Super Bowl Champion merchandise moves fast. Customers expect it immediately, and retailers who have product ready capitalize on peak post-game demand.
With the Super Bowl 60 program:
- Made-to-order art ships within 72 hours of the game
- Banners, Crazy Sports Fans, and Car Door Lights ship approximately three weeks after the Super Bowl
This timeline allows retailers to get key items in front of customers while excitement is at its highest.
Why Retailers Should Order Ahead
Waiting until the Super Bowl is over often means limited availability, delayed delivery, or missed sales.
Pre-booking Super Bowl 60 Winner merchandise helps retailers:
- Secure guaranteed allocation
- Avoid sell-outs during peak demand
- Capture full-price sales while fan excitement is at its peak
Simply put, retailers who plan ahead win Super Bowl weekend.
How Melrose Helps You Prepare
Melrose offers officially licensed Super Bowl 60 Champion merchandise for both teams competing in the game.
Our team works with retailers to:
- Select the right product mix
- Place “if win” orders with confidence
- Plan inventory around fast production and delivery
Final Takeaway
The teams are set. The excitement is building. The only question left is whether your store will be ready when the champion is crowned.
With “if win” ordering and fast turnaround, there’s no downside to planning ahead.
Contact your Melrose sales representative today to secure your Super Bowl 60 Winner merchandise.
