Melrose International Unveils Licensed Brands Collection, Riding the Wave of Nostalgic Retail Storytelling in 2025

Known for its leadership in trend-forward home décor and seasonal innovation, Melrose International is taking a bold step forward in 2025—introducing a growing portfolio of Licensed Brands that fuse emotional storytelling with retail-ready design, now available through wholesale and drop shipping channels.

As a trusted supplier to independent retailers and major gift markets nationwide, Melrose’s new Licensed Brands collection offers a curated approach to brand licensing, focused on delivering compelling value through iconic IP, quality construction, and proven home décor formats.

“We’ve always been a design-first company,” says Naomi Huber, Brand Manager at Melrose International. “This next chapter allows us to channel beloved characters and cultural icons into purposeful products-lighting, accents, and décor that fit seamlessly into the home while sparking nostalgia and joy.”

From Hello Kitty and Friends to Transformers, Peppa Pig, GI Joe, and more, Melrose’s licensing strategy goes beyond novelty-it’s about relevance, reliability, and retail resonance. With an expanding roster of properties and new retail partnerships forming, the company sees licensed décor as a powerful engine for cross-generational engagement.

The 2025 collection—launched under the new EkkoLights™ and Licensed Brands umbrella—includes both character-driven and lifestyle brands such as Margaritaville, SmileyWorld, and Mossy Oak. These lines offer retailers a trusted solution for fast-turning inventory with built-in recognition and high seasonal appeal.

About Melrose International

Melrose International is a family-owned leader in wholesale home décor, floral, and seasonal merchandise. For over 40 years, Melrose has brought trend-right products to life with integrity, creativity, and customer-first service. The company’s newest venture into licensing marks a dynamic evolution—offering partners proven retail solutions backed by beloved brands and fresh design thinking.