Melrose Welcomes Eric Peterson as New Territory Rep for the Dakotas & Minnesota

Melrose International is excited to announce the addition of Eric Peterson to our national sales team. Eric will represent North Dakota, South Dakota, and parts of Minnesota, bringing nearly a decade of experience, deep regional knowledge, and a family legacy in the industry.

Eric has spent the last eight years with Sullivans, following in the footsteps of his father, Tom Peterson, who represented the same territory for over 30 years. Stepping into the role after Tom’s retirement, Eric has built strong relationships across the region and developed a reputation for being approachable, informed, and genuinely committed to his customers’ success.

“What I enjoy most is the relationships,” Eric shared. “There’s nothing better than seeing a smile and a wave when I walk into a store.”

Known for his low-pressure, customer-first approach, Eric brings practical insight and honest recommendations, pointing buyers to the products that are performing well in the territory.

“I’m excited to introduce Melrose to new customers—and bring my existing accounts along to experience the line,” he said.

As for his first impressions of the Melrose line?

“To be honest, I like it all so far. Great variety and quality across the board.”

Connect With Eric

Eric Peterson
North & South Dakota and Minnesota
📞 605-228-2122
✉️  ericpeterson208@gmail.com