This Year, I Will …
Ten New Year’s resolutions for your store.
It’s the time of year to make resolutions. People typically say they want to lose weight, exercise more or learn a skill, like painting or playing an instrument. All of those are great (and encouraged!), but have you thought about what you can do to improve your business? We at Melrose have, and with our retailers in mind we present our 2013 list of New Year’s resolutions.
I Will …
1. Make Our Store More Mobile-Friendly: Obviously, people are becoming more and more dependent on their smartphones or tablets. How does this affect you? A recent Google survey showed that the top three things in regard to businesses that people wanted to be able to do with their mobile devices were: find the location and hours, touch a button to call, send an email. What are you doing to make your business more accessible?
2. Remain Aware of Current Trends: Are you doing your homework to know what the latest trends are? For instance, whether it’s fire pits or stereo systems, the outdoor living trend is on the rise. If you sell food, did you know that the market for gluten-free products grew 18 percent in 2012? Regardless of what you sell, be aware of what the future holds.
3. Build a Strong Brand: Know what differentiates your business and use those strengths. Make sure you and your employees are committed to exceeding customers’ expectations. Create positive emotions for customers in your store. These are just a few ways to create brand loyalty with your customers.
4. Make Creative Displays: Visually compelling displays stick in customers’ minds. They create a sense of comfort and inclusiveness, and they show off a store’s expertise and ability. What do your displays say about you?
5. Increase Frequency of Visits to Our Store: The simple math is that more visits equal more purchases. Whether it’s with offers through a newsletter or your Facebook page, give customers more reasons to come into your store.
6. Improve Customer Interactions: It’s not enough anymore for employees to merely make a transaction with customers. They must be knowledgeable about what they are selling. They must be truly interested in assisting the customer, as interactions are opportunities to win repeat business.
7. Use Customer Metrics: What do you know about your customers? For business success in the long run, you should try to know as much as possible. This includes what kind of customers they are (promoters, detractors or those in the middle), their satisfaction level, what they value and what they are aware of. All of this information can point your business in the right direction.
8. Increase Marketing: In addition to knowing your target audience, you should be talking to them as frequently as possible. Melrose can help you with this with our ad downloads section at melroseintl.com.
9. Get Out of the Store: Do you know your competition? How about your vendors? Knowledge is power, and it can assist you in improving your business. A great way to do this is to visit Melrose at one of the upcoming gift shows. Check out the schedule here. We will be coming to a city near you.
10. Provide Training for Our Staff: Your employees are the face of your business, and they should be trained with all the latest retail information. This way, they will be equipped to help customers and set the tone for the future of your store.
Melrose wishes you a happy 2013! We hope it is a successful one for you.
Sources: Smart Retailer, blog.marketculture.com and retail.about.com