The Results Are In
Thank you for your feedback to our customer survey.
This particular post for MELspeak falls under our category of “We See You!” But to be specific, we should create a new category this week called “We Hear You!” That’s because Melrose has just received the customer results from our 2013 January market survey from our winter shows.
And before we share some of the things we heard and learned, we just want to say that the biggest result of our survey is the gratitude we feel for our retailers taking part. It is because of your good feedback that we are able to respond and make Melrose the kind of company that you want to work with. So, thank you!
At Melrose we take pride in the image we project at our shows. That’s why we were happy that our score was 4.43 (out of 5) for “visual creativity” in response to the question: How would you rate Melrose on the following visual merchandising-related topics? This score is a tribute to our talented designers, Ken Fetgatter and Pam Schieffer, and of the many nice comments we received in regard to this question, we liked this one that simply, yet aptly, said, “Your showroom always looks amazing!”
How would you rate Melrose on the following showroom-related topics? We are always looking for ways to improve our presence at shows, and while our scores of 4.13 for “Space” and 4.16 for “Layout” are definitely not discouraging, they give us room for improvement. We received a lot of valuable commentary from this question, and we learned a lot in regard to improving your experience and how best to use our space in the showroom.
Customer service is in a state of constant change, which means that we are always looking for feedback and ways to improve our relationships with you. That’s why we took particular interest in the question How would you rate Melrose on the following order-related topics? We are currently looking intently at the results, but we were pleased to hear these responses: “Great staff. Best in the market.” And “We were treated excellently by our rep, and we felt very confident in her suggestions.”
Also, we always like to make placing orders easy. That’s why we were glad to hear positive feedback about our iPad ordering system. Comments included “We did our own order on the iPad system. When I had problems they [staff] helped us. It was fun!” And “If iPad system is how the staff took the order, I would say ‘excellent.’”
This feedback is just a fraction of what we have received, but we wanted to share it with you so you know that we appreciate the fact that you took the time to respond. That means a lot to us, and it gives us the opportunity to respond to your suggestions. And keep in mind that the communication lines are always open to Melrose for your ideas and comments. Thank you once again for all of this good information. After all, we hear you!