The Little Black Dress of Retail
One retailer’s favorite product: the timeless, versatile hurricane candle holder.
After our recent blog showcasing Melrose Employees favorite products, we took the question to our customers with a comment contest. We were blown away by the response from one retailer in particular; Lori Jermont from Gardenviews in Northville MI wrote to tell us how much she loves our hurricane candle holders. They are, essentially, the little black dress of her store: they fit into any setting, can be dressed up or down and are always a hit!
Here’s what Lori had to say: As far as our favorite Melrose product, it has to be the set of hurricane candle holders, with the gray wash finish and Fleur de Lis finial. We have carried these for probably five years now and they are still our top seller!
She explained that the candle holder (item #38524) has a classic, iconic look (who doesn’t love Fleur de Lis?) with a contemporary color that fits in with any décor. That means the holders are flexible for displaying in multiple settings. As Lori put it, “They fit well into any decor and can be used effectively as a set or simply an individual piece.”
At Gardenviews, you will often find the candle holders displayed with Melrose Simplux LED candles (see below). “We display them in our store with the flameless candles, which usually creates an add-on sale for us, as customers tend to want what they see displayed.
But that is not the only way that Lori and her team have found to share the holders; as the seasons change, so do the items in the display. She explained that they can be dressed up with flowers like the first picture in this blog, also, “These hurricanes can also be used to display small fruits or even a miniature potted orchid to give it more of a terrarium feel.”
We really sparked to Lori’s potted orchid idea because of the increase in popularity of the terrarium over the last couple of years. We see this as a trend that will continue and actually increased our collection of terrarium related products this year in response to that trend.
From holding candles to fruit to orchids, these hurricane candle holders are a showstopper at Gardenviews and always a top seller. By filling the holders with new and different product, she is able to capture her customers’ attention and get an add-on sale to generate additional revenue for her store. Just like the classic little black dress, this little gray holder is doing a whole lot of work!
Are you displaying candle holders in a unique way in your store? Have you found the perfect product that sells well year after year? We’d love to hear from you in the comments below!