Retailers and the LED Candle Trend
Why LED? Find out in this blog taken from the Gifts and Dec special feature.
Melrose recently sounded off with Gifts and Decorative Accessories editors on LED candles. Specifically, editors were interested in learning what makes them so popular and which features are selling best in retail stores. We’ve reprinted the article here for easy reading.
To what do you attribute the growing appeal of LED candles in the marketplace?
LED candles are great for consumers who long for the glow that real candles create, but worry about the safety of candles in the home. The three- dimensional flame will never burn out, always remains cool to the touch, and is safe around the home, children, and pets. Those qualities make the candles perfect for weddings and other events, and as decorative accents in hard to reach places.
What sets your candles apart from other moving flame candles on the market?
Our Simplux candles take the moving flame candle to the next level. Not only does the flame move and flicker like a real flame, but it is viewable from 360 degrees, so no matter where you place it, it always looks like a real flame. That, combined with the multi-hue color technology in the flame, makes this the most realistic moving flame candle on the market.
In addition, Simplux candles are compatible with a remote control (sold separately) that features 2-, 4-, 6-, and 8-hour timer options, steady or flicker flame, and a dimmer. Each candle requires 2 C batteries that provide up to 350 hours, for up to three months of burn time. Plus, Simplux candles come in a variety of colors and size options, including traditional wax drip, contemporary mosaic glass, and seasonal candles.
What styles do you see selling best?
A. Our traditional ivory drip and white candles were the top sellers during our launch in 2014. To help make buying easier for our customers, we even created Top Seller Kits and are throwing in some remotes for free!
Contact Melrose today to order your Top Seller Kit! And as always, visit us at www.melroseintl.com for the entire Simplux collection.
Have you been seen an increase in popularity of LED candles? Maybe you’ve found a new use for them that your customers love. Share your LED story in the comments below!