Melrose Takes on the #IceBucketChallenge
Simply put, the Ice Bucket Challenge —dump ice water on yourself, post and tag yourself on social media and challenge others to do the same or donate—got its start among golfers as a way to support pet charities. But it’s swept the nation and inspired support (and a little shivering!) from everyone from Facebook chief executive Mark Zuckerberg (who challenged Bill Gates) to famous faces like Justin Timberlake, Kate Hudson and Will Smith.
At Melrose, members of our staff have been personally affected by losing friends or family to ALS and we see the challenge as a way for our company to support these individuals. So we are upping the ante and taking the #IceBucketChallenge from a single person challenging a few friends to an entire company challenging all of their customers. We’ve been able to come together to take the challenge and give to the cause–see us in action here! Melrose encouraged all employees to donate and matched all donations.
So, dear reader, we officially challenge YOU to take the #IceBucketChallenge and either donate to the ALS or dump a bucket of water on your head (or both!). You have 24 hours.
Learn More and Donate
What is ALS: ALS, also known as Lou Gehrig’s disease affects nerve cells in the brain and the spinal cord leading to loss of control of muscle movement, “people with the disease progressively lose their ability to eat, speak, walk, and eventually breathe”.
Why is the ALS Association so important: Currently, there is only one drug approved by the U.S. Food and Drug Administration (FDA) to treat ALS, which only modestly extends survival by two to three months. That means, “ALS is 100 percent fatal.”
Really, how much money has been raised: As of August 27, 2014 the ALS Association has raised almost 95 million dollars—in less than 30 days! That’s an increase of 93 million dollars compared to the same time period last year. The best part is, a large part of the donations come from 2.1 million new donors, folks who are taking the challenge and donating what they can.
What will the ALS do with the Funds: “We will work collaboratively with…other ALS organizations, pharmaceutical companies and academia to expedite new treatments,” explains Barbara Newhouse, President and CEO of The ALS Association. She added that “The ALS Association has been given a great deal of money and with that comes tremendous responsibility to use it wisely and with transparency.”
Challenge your friends and donate: To donate please visit www.alsa.org; and don’t forget to challenge your friends!
At Melrose, we believe that, coming from a small community the #IceBucketChallenge becomes much more personal when you see the ALS struggle first hand, and that much more rewarding when you see the entire country banding together to raise awareness for a disease that has no treatment, no cure, and, before now, nowhere near enough funding. Our hope is that for every person who posts a video, dozens more are researching what the #alsicebucketchallenge is all about, and donating to help find a cure!
Quotes from: www.alsa.org