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Melrose International

Blogging 101

Retailers who have a blog for their store know it can help improve their business. In this post we show you how it works!

How to make a blog for my storeHow to create a retail blog We started blogging a few years ago with a mission: to educate our customers on the most up to date retail trends from Pinterest to POS Systems to Product and—hopefully!—entertain them a little bit in the process. Since then we’ve had more than a hundred blog posts and today we want to share with you a blog about blogging!

This post is part of a 2 part series—the first shares a guide for retailers who may be interested in blogging, themselves. We’ll offer some benefits to blogging and suggestions for starting out. The second part in our blogging series will share the results of our Annual Blog Survey sent to our customers.

So why Blog?
There are many reasons people start blogging. But for retail stores there are three common trends. Retailers often blog to:

  1. Get more traffic to their website. Search engines are always looking for fresh, relevant content. Blogging about things your customers are interested in from design trends to holiday gifts—can help drive more traffic to your website and keep customers coming back.
  2. Share their story, Oftentimes retailers have a compelling story for why they are in the business or what makes the product they offer great. A blog is the ideal place to showcase this detail.
  3. Give their customers ideas. From how to use products you sell in your store, to home decorating to gift ideas; a blog is the ideal way to share uses for the products you sell. Of course this may lead to your customers needing a whole lot more product!

But how can I get started?
We’ve got you. Explore our blogger FAQ below for everything you need to know to get started blogging!

~ What should I talk about? What you’re passionate about! Home Decor. Gifts. The season. Offers or promotions going on in store. A great customer who just visited. A new line you just discovered. Anything that your customers might find interesting. Just be sure to keep your blog posts to around 350 words, include pictures and always use a positive tone.

~ How often should I blog? We recommend blogging on a schedule 1-2 times a week. If you blog less than weekly it tends to appear that you’ve stopped blogging and no visitor wants to visit an old blog site that’s no longer active.

~ Where can I setup my blog? The easiest way to get started is by creating a blog on a website like WordPress or Tumblr. This site offers blog templates that allow you to upload a few pictures and some copy and get started. Another option is to hire someone to add blog capabilities to your current website.

~ How do I promote my blog? Simple—everywhere! Share it on signage in your store. Include snippets of posts in customer newsletters and on your store’s Facebook page. Tell your customers, friends and colleges about your blog. And of course, link to your blog from your website.

From why to start a blog to how to get started blogging, we hope you found this post helpful. If you have more questions about blogging just post them in the comments below. And, of course, if you’re already blogging we’d love to hear any advice you have for other retailers there too!

Melrose International is an industry leader in wholesale home décor, giftware, and seasonal items. Providing outstanding products, service, design, and value since 1985!


  • June 21, 2014

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