How to bring Pantone Color of the Year – Radiant Orchid – Into Your Store!
Staying current on home décor trends, like color of the year, doesn’t mean you have to revamp your entire store. Here are three simple ways to bring new color into your shop.
Each December, global color authority Pantone, releases its Color of the Year. And everyone, from fashionistas to interior designers, takes notice. That’s because the selection process for color of the year is exhaustive. Pantone quite literally “combs the world looking for color influences” that range from the entertainment industry to traveling art collections to upcoming sports events that capture worldwide attention. The resulting color of the year influences everything from fashion, home and industrial design, to product packaging and graphic design.
The 2014 color of the year is Radiant Orchid. According to Pantone’s executive director, Leatrice Eiseman, “While the 2013 color of the year, Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination. It encourages expanded creativity and originality, which is increasingly valued in today’s society. It is an expressive, creative and embracing purple—one that draws you in with its beguiling charm.”
Sounds exciting! But how do you include it in your store; especially if you’ve already placed your orders for product for the year?
Here are three simple ways to invite Radiant Orchid into your shop:
- In Store Display: Look through your current product mix to find items in the purple family. Then, create a spotlight area in your store to highlight those pieces. If you don’t have very much consider ordering a few filler items like floral and candles that will be popular throughout the year. Supplement the display with items in one complementing neutral—like white, neutral gray, or beige to create a unified look.
- Pop of Color: Maybe you don’t have a lot of items in the purple family. Here is where you get creative. Put good purple paper from the craft store in those nice white picture frames. Or choose a strong purple ribbon as a bow on a pair of silver candlesticks or gray candles. Adding purple to items already for sale in your store, can inspire your customers with ways they can include Radiant Orchid in their home.
- Show and Tell: A shop owner once told us that he keeps “$5 items” near the cash register because “everyone wants to buy something”. His philosophy is that even if customers can’t afford the more expensive items he offers, at least they can buy something small. Capitalize on this theory by hosting a selection of small fashion items (in purple of course!) at your cash register along with a Color of the Year print out from Pantone or a well-known magazine like this one we found from Elle Decor. This will inspire your customers and position YOU as a trend expert.
So get creative and bring a little trend into your store with Radiant Orchid, either by creating a new display, adding accents to products you already have or incorporating inexpensive impulse items at checkout. Show your customers that you are an authority on color trends and home décor. After all, according to Pantone, Radiant Orchid is “as adaptable as it is beautiful” because it “reenergizes almost any color palette and provides a unifying element for diverse spaces.” We bet your store is about as diverse as it gets—and we know you’ve got this covered!