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Melrose International

Going Mobile: The Changing Game of Retailing

How a mobile friendly website is the new normal.

Consumers love mobile websitesConsumers love mobile websitesAs we shared in a previous blog post, Melrose has started using iPads in the showroom to give retailers a better buying experience.  And that got us thinking. Thinking about ways that retailers can use technology to get ahead of the game and give their customers a better buying experience.  We’re talking about going beyond having an email address and basic website, and actually using technology to your advantage to generate more sales.

The Data

According to recently released Neilson Data in One Media Daily, “As of the first quarter, more than eight in 10 U.S. mobile consumers used their devices for shopping within the past 30 days. “ This means that, more than likely, the customers in your store right now are engaging in mobile shopping. In the same article, One Media Daily shared findings from the Pew Research Center that the estimated majority (56%) of American adults own a smartphone and a third (34%) own a tablet of some kind.  So, what does this mean for you as a retailer?

Your Mobile Friendly Website

We know what you’re thinking, and we agree….it’s a lot of work to set up an e-commerce site! So, instead of jumping right into e-commerce, a good first step is to make your existing website mobile friendly.  In fact, we just converted the Melrose website to mobile using and it was so easy…and cheap! Just $9 a month! (Take a look at our mobile conversion on your smartphone .) It’s so simple that you can actually see how it is going to look on a mobile device from your computer. Just create an account, type in your website, publish, and ta-da! It might take a little bit of tweaking to get it how you want it, but so much easier (and cheaper) than redesigning your site from the ground up.

Converting to mobile may seem like a big step—but it can be your first step in making your store friendly to customers accessing it on the go. And it can set you up to move to mobile commerce later.

Brad Gullion, our vice president of sales and marketing, says it best, “We struggle, just like you do, to figure out how to bring customers in and give them the best service—so if using technology to improve customer experience is working for us, copy it!”


Melrose International is an industry leader in wholesale home décor, giftware, and seasonal items. Providing outstanding products, service, design, and value since 1985!

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