Get the Skills to take your business to the next level!
Small business owners need skills to succeed—and LinkedIn has answers.
We know. You wear 100 hats as a gift shop retailer. Sales, procurement, accounting, marketing, and the list goes on. How can one person be an expert in all of this? What if there are some areas that you feel like you need a little more education? Enter a new offering from LinkedIn…LinkedIn Learning!
With LinkedIn Learning you can take short online courses in specific skill areas that you need. Most courses are about 3-5 hours in total broken into 45 min “chapters”. And the best part? You can take any LinkedIn Learning course for free through the Sunday, October 30.
Here are a few of our favorite courses to get you started.
Excel Essential Training
Length 6 hours 32 Min broken into 6 chapters
Course By Dennis Taylor
Description Whether you’re a novice or an expert wanting to refresh your skillset with Microsoft Excel, this course covers all the basics you need to start entering your data and building organized workbooks. Author Dennis Taylor teaches you how to enter and organize data, perform calculations with simple functions, work with multiple worksheets, format the appearance of your data, and build charts and PivotTables. Other lessons cover the powerful IF, VLOOKUP, and COUNTIF family of functions; the Goal Seek, Solver, and other data analysis tools; and how to automate many of these tasks with macros.
Why we like it You can use excel to track inventory, gift cards, payment, mailing lists, and marketing plans. Make this easier and faster with tips and tricks from an excel master.
Length 1 hour 4 Min broken into 2 chapters
Course By Fred Kofman
Description Learn the tools that turn conflicts into positive outcomes in this workshop-style course with LinkedIn vice president, philosopher of leadership, and influencer Fred Kofman. He takes a real-life story of conflict and shows how careful listening, negotiation, and commitment can turn opponents into allies and create a renewed shared purpose.
Why we like it Everyone experiences conflict in their lives but, as a small business owner it should not hold you back. Instead, use it to create allies—whether it’s a disgruntled customer or a lackluster vendor you will have the skills to diffuse the situation.
SEO for Local Visibility
Length 2 hours 31 Min
Course By Brad Batesole
Description Want to appear in Google Maps and local search results? Find out how to make sure your listing shows up, by setting up your Google Business page, and learn how to incorporate links and reviews. Finally, discover how to secure backlinks from reputable sources and handle SEO for a business that has multiple locations. If you want to boost your ranking, understand the competition, or just understand how search engines like Google operate at a local level, this is the course for you.
Why we like it Anything you can do to bring more people inside your store can have a positive impact on your business. So why not learn the steps to ensure you’re found?
From software training to gaining more business acumen to technical marketing LinkedIn Learning has a ton of excellent guidance useful to small businesses. We were surprised and impressed by the breadth and depth of courses offered and we think you will be too! Don’t forget, you can take any LinkedIn Learning course for free through the Sunday, October 30.