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Floral Industry Trends       

Today we bring you a roundup of key floral and garden industry news.
INDUSTRY TRENDS-01
Here at MelSpeak we spend a lot of time talking about the gift industry but we know a lot of our readers own Floral Shops or Garden Centers. With that in mind we want to take some time to look at current trends in the floral industry.

Education is Back:
burton+BURTON’s marks its 35th anniversary with the return of Ballooniversity, an event aimed at floral and balloon shops that happens just once every 5 years. Chief operating officer Maxine Burton said, “This year’s Sunset Safari-themed event is slated to be the most extravagant celebration to date. The conference is full of educational seminars, hands-on workshops, and nightly festivities. After 35 years in the balloon and gift industry, burton+BURTON continues the commitment to education and providing exemplary customer care.” For more information, go to www.ballooniversity.com.

Trending Looks:
According to Marla O’Dell vice president of sales and marketing, floral and packaging, at CSS Industries Inc., the newest floral trend is “Pop Fashion”. “This trend speaks to millennials. Simple flowers, stems and plants in unexpected color combinations and shapes, throw convention to the wind.”Marla goes on to explain that this look can be achieved with a “mix various mini-plant species together, such as mini-cacti with mini-cyclamen. And with containers, anything is possible and everything is allowed. Go for the unconventional. Try a pineapple, or a trio of coconuts, or a recycled plastic container; dip your container in glitter or add paint splatter.” Overall aim for fun vibrancy with a clear focal point and limited “fuss”.

Marla goes on to explain that this look can be achieved with a “mix various mini-plant species together, such as mini-cacti with mini-cyclamen. And with containers, anything is possible and everything is allowed. Go for the unconventional. Try a pineapple, or a trio of coconuts, or a recycled plastic container; dip your container in glitter or add paint splatter.” Overall aim for fun vibrancy with a clear focal point and limited “fuss”.

Competing with Amazon:
Floral Shops and Garden Centers have a cutting edge over Amazon – fresh. While Amazon is acquiring Whole Foods in its race to make fresh product delivery scalable the Floral and Garden Centers of America have fresh flowers and plants that Amazon just can’t compete with. When shops layer on unique arrangements and containers they far outstrip what Amazon can provide.

When it comes to Floral industry trends education, new looks and competition with e-commerce giants are at the forefront of our minds. This is all good news for Floral Shops and Garden Centers who can take this industry shift as a way to bring new customers to their stores and differentiate their shops.

What trends are you seeing in the Floral and Garden Center industry? We’d love to hear your thoughts in the comments below.

Melrose International is an industry leader in wholesale home décor, giftware, and seasonal items. Providing outstanding products, service, design, and value since 1985!

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