From world explorers to home decorators, older millennials are changing it up. You blinked and suddenly Millennials grew up—older Millennials are now 25-36 and their spending habits are changing. The classification of the footloose and fancy-free Millennials spending all their spare change on Starbucks and concert tickets is going away. Now you’re just as likely to see Millennials driving an SUV, buying their first home or out with their baby (and maybe all three!). And, as Millennials mature their spending habits are changing. Namely moving from spending money on experiences to spending money on their homes. In fact, a recent Wall Street Journal article cited True Green’s top new prospect: The 26 year old. This group is the single biggest age cohort in the US and, at 26, are coming into their own in regard to earning potential.
This holiday capitalize on the Millenial drive for experiences! It’s no secret that over the past few years we’ve seen Millennials favoring experiences over “things” which has made them difficult to shop for. This has led to new gifting trends—items that
As Friendsgiving continues to grow in popularity your shop can be the inspiration for your customers. For the past few years, Friendsgiving has grown from a tradition for those unable to make it to their family Thanksgiving to a complimentary event often held the Saturday before or after Thanksgiving. In contrast to the official holiday, Friendsgiving has become a more casual holiday with more DIY elements, plaids, botanicals, and even a bucking of traditional colors in favor of the hostess’s favorite color pallet. We’ve gathered up a few examples for you. We suggest you consider creating a Friendsgiving inspiration board with your favorite trends to inspire your shoppers. Pull together items that fit into these trends and create a whole new shopping occasion in your store!
How are a broom, a pile of leaves and a bottle of white paint going to transform your shop this fall? Read on to find out! We’ve got some Fall Pinspriation coming your way this week. Just in time to tweak your fall displays. From visual broom cues to unique pumpkins everything fall is all we’re talking about this week! Visit our Fall Window Display Inspiration Pinterest board for more.
…and what retailers can learn from it.Take a good long look at the menu of your favorite sit down restaurant and you may be surprised. The psychology of a restaurant menu is designed to get you to order the most expensive items. But not Le Dinner, you say. Yes, even that local place you love. Don’t believe us? Read on to find out how menus are designed and what retailers can learn from them.
How the changing seasons impact shopper behavior... As Labor Day signals the change in season and traditionalists pack up their white shoes, many a shopper starts to think about the time ahead. Fall is an interesting time of year when shoppers are returning to routine (work or school or both) and also beginning a slow burn that will ramp up to the holidays. How does all of this impact their shopping behavior and how can you use that in your store?
Luckily home trends move more slowly than fashion trends. A color like turquoise might move through the fashion world in a few fast seasons but will be popular in home decor for 10 years or more. That’s great for our industry as it gives time for consumers to catch on to a trend and start to use it in their home. But it can also mean that we get comfortable with items that are sorely outdated.
A Monday roundup of top selling items from the Summer Shows--including one surprise item! Show season has reached an end and whether you're still reeling from your trips to Market or if you weren't able to make it this year, we have a great recap of what's on trend. From the hottest lanterns and candle holders to realistic wreaths we are bringing together the top 10 best sellers (including one surprise item!) from the summer show season. Use them for inspiration in your store now or for adding a few more items to your plans for next summer. Either way--enjoy!
Moving from external theft to internal theft. Last week we talk about potential customers entering your store and stealing product—and the surprising insight that most shoplifters are adults and many are actually buying items at the same time as stealing them. In that blog, you’ll find some solid strategies for reducing shoplifting as well as a tease for this blog focusing on employee theft. Now you might be thinking that you only have a few employees who you trust or that you are around most of the time so this blog does not apply to you. And, by all means, we hope that is the case. However, adding an extra layer of vigilance make all the difference. The reason we suggest you consider this is that, according to Forbes, employee theft of merchandise costs over $18 Billion dollars a year. And that doesn’t account for other types of theft such as skimming, embezzlement or stolen time all total employees who participate in these types of theft make up 75% of the workforce. So what do to?